There will never be another Twitter. And that’s a good thing. A lot of platforms have been trying to replace it, a lot of users have been looking for a substitute. It’s time to stop, and to think about what we really want—and why. I’ll start with a case study. I am an author; I write #books for a living and have published with the second largest press in the industry. Because Twitter became the primary egg basket, an assumed direct link to readers, publishers demanded that authors have high follow numbers. It could even make or break a deal; it certainly affected side of advance. Why? Because publishers had put the onus on writers to do a lion’s share of marketing. But Twitter was more like a highway with fast cars and billboards than a community as such. Have 10k followers? Great. That does not mean 10k will even see your posts much less respond (or buy books).